Track Your Fundraising Performance with Referral Codes

GiveSendGo’s Referral Code Generator is a powerful (and free!) tool that helps you track where your campaign traffic and givers are coming from. Whether you're running promotions on social media, through email, or across multiple websites, referral codes make it easy to see which efforts are driving the most support.

Why Use Referral Codes?

Referral codes are perfect for measuring campaign success, helping you:

• Track which platforms or promotions lead to the most givers

• Identify what’s working (and what’s not) in your fundraising strategy

• Run more effective marketing and outreach campaigns

• Create unique, shareable links that drive traffic to your campaign

Let’s walk through how to create and manage your referral codes on GiveSendGo.

How to Turn On the Referral Code Generator

To enable referral tracking for your campaign:

• Log in to your GiveSendGo account

• Open your Campaign Dashboard

• Click Manage Campaign

• Open Donation Settings

• Toggle the switch next to Allow Referral Code? to Yes

How to Create A Referral Code

Once referral codes are enabled, you’ll see a field to enter your custom code:

• Enter a Code: Type in a short, memorable code like “FB2025” or “EmailPromo”

• Preview Your Link: A referral link will auto-generate beneath the field so you can see how it looks

• Click Save to apply the code

Each referral link will follow this format:

https://givesendgo.com/YourCampaign?donateCode=YourCode

Managing Your Referral Codes

To manage and review the codes you’ve created:

• Go to Referral Code History

  • This only appears if referral tracking has been enabled

• Click View History to open a popup where you can:

  • Copy the referral URL

  • Copy just the referral code

  • Delete any unused or outdated codes

How Referral Codes Work

Once shared, referral codes will:

• Auto-populate the donation form when someone lands on your campaign using that link

• Appear in your donation reports under the Referral Code column of your exportable Campaign Data, so you can easily track which link led the giver to your campaign.

Still Need Help?

If you run into any issues or want help strategizing how to use referral links for your campaign, click the Contact Us button in the bottom right corner of this page. We’re here to help your campaign grow!