Setting Your Campaign Goal
Your fundraising goal tells your story before anyone reads a word. Set it to reflect your actual need and give supporters a clear sense of the difference their gift will make.
Setting or Updating Your Goal
You can set or change your goal at any time from the Basics section of your campaign editor. For step-by-step instructions on editing your campaign, see How to Edit Your Campaign. Set a Realistic Goal
Starting
with a realistic number can help build early momentum and credibility.
Choose an initial goal that feels attainable based on your situation and
network. You can increase your goal later if your needs grow or you
reach your original target.
Factor in Transaction Fees
GiveSendGo does not charge platform fees, but our third-party payment
processor deducts a small transaction fee from each donation. When
setting your goal, consider the total amount you’ll need after
processing fees are applied. This will help ensure you receive the
amount required for your situation. For a full breakdown of fees, see our article Understanding Fees on GiveSendGo.
Your goal is a reflection of your need. Set it thoughtfully, and adjust it as your situation evolves.
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