10 Social Media Content Ideas To Give Your GiveSendGo A Boost

Modified on Mon, 27 Feb 2023 at 10:23 PM

Now that you have created your GiveSendGo campaign, it’s time to share it with your family, friends, coworkers, church family, and community! You can share your campaign URL through text or email, contact your local news station, and share it on social media.

Knowing what to post on social media to raise awareness of your campaign can be difficult, so we have a few ideas to help you step up your social media game and reach that campaign goal!

1. Founder Story

Getting to know the founder behind a campaign and more of their story allows potential backers to connect with you on a more personal level. After all, if they’re interested in your campaign, they’ll most likely want to know more about what they’re potentially going to invest in. They may not feel secure enough to give if they aren’t sure what they’re donating to or who they’ll be backing. So share a little about yourself and what inspired you to start your awesome campaign! This is the time to share the details of your story!

2. Video

Videos have a lot more impact than you may realize. Even a poorly produced video does something more for your audience than plain text or even sometimes an image. In this day and age, people process and understand information primarily through visuals. Watching a video requires no effort on the backer’s part. It keeps them engaged longer since a video is an entertainment tool, and just by watching your video, they’re learning more than they even realize. Videos are sticky, causing people to “stick around” longer and get more exposure to your message.

You can do just about anything through video. For example, you can record yourself talking about your campaign (this might be a creative way to share your founder’s story). If you happen to be camera shy, there are several ways to communicate your campaign message to your audience without appearing on camera. For example, you can create a photo slideshow in your video or show the behind-the-scenes of your campaign. You can also do a voiceover and cover it with a video or image. Another idea is to feature someone related to your campaign telling a story, or (if it’s relevant), you can feature a place or product. Whatever you decide, your video doesn’t have to be long or professionally made to get the job done. Just be clear and creative. You will be surprised just how far your video will take your campaign!

Once you’ve created a video, you can easily share it on social media with a few clicks. With just a few shares, people will hear more about your campaign on a deeper level without having to take the time to read a ton of text. Don’t forget to include your GiveSendGo campaign URL when you share your video so that if people want to donate, they have a link to your campaign!

3. Lives

Live videos, like other forms of video content, reach a larger audience than images or text. The beauty of lives is that they are not edited. They don’t need to be professionally made or super long to engage with your audience. You’re not required to always show your face in live videos. You can show a video of an event you’re at, your family, your office space, or even something featuring the behind-the-scenes of your campaign. Anything that would add to your campaign’s message or goal would be good to show live. You can use live videos to share a quick update regarding your campaign or to simply thank your supporters for donating and praying.

While you can share live videos on your social media page for people to watch later, people love tuning in to watch a live video because it’s deeply personal and unique. They can see you speaking with them in real-time no matter where you or they are in the world. Live videos feature a live comment section, so as supporters ask questions, you can respond to them as if they were right in front of you. The live comment section provides the opportunity to do a Q&A to answer questions about your campaign and story or to get to know more about the donating people. It’s a neat feature that connects you with your audience on a deeper level and lets them know you’re also invested in them.

4. Images

Sharing a picture of yourself, your family, friends, or anything/anyone related to your campaign on social media adds another personal touch to your outreach. It also helps people put a face to the name, or in this case, a face to the campaign. Suppose your family is raising money for medical expenses. Sharing a photo of your family along with some text detailing the story behind your campaign will capture your audience’s attention more than plain old text. Donors want to see the people they’re investing in. Showing a face is a whole other level of communication, and often people decide to donate simply because they’ve found ways to connect to you. An image is a quick and simple way to make that connection.

But it’s also important not to share pictures just for the sake of sharing them; don’t post a picture if it’s poor quality. Keep in mind that millions of people use social media every day. Your post is just one more thing in a sea of posts, so be intentional in posting something that will make people pause to read your caption and engage with your campaign. Be creative and personal. Make sure your photo is of decent enough quality that people will want to look at it a second time because your image is what they’ll remember when thinking about your campaign later down the road. Remember, people are primarily visual learners.

5. Blogs

While videos are known to be the best way to get the most exposure for campaigns, blogs are also a great tool. Blogs allow you to share the details of your campaign that you maybe wouldn’t share in your campaign’s summary or in a video.

In a blog, you can go more in-depth with your story. You can write a blog or have someone else write something on your behalf to promote your campaign. You can also get more technical with your blogs and share in-depth details of how people can help you in your campaign, what they can be praying for, or how to give. Some use blogs as open letters to their supporters to thank them for all their help. You can also embed images and/or videos in your blogs to add a personal touch and to break up the text.

However you choose to use your blog, it’s something that can also easily be shared on social media. Appealing to all of your audience’s senses is the best way to get the most engagement.

6. Thank You’s

People want to know that their support is making a difference. If they don’t see their impact, they’re likely to stop caring about your campaign, so be sure to genuinely thank your supporters and do it often. It’s true– you really couldn’t do it without them.

On social media, a thank you can be done creatively, like through a video of you and your friends or family all yelling thank you or through something as simple as typing up a thank you post and attaching a photo to share on your page. People will notice your gratitude, but they will also notice the absence of it, so be sure to recognize them for what they’ve done for you and your campaign.

7. Countdown 

You may not have a strict deadline for when you need your campaign to end. GiveSendGo allows you to raise money even past your campaign’s deadline. However, some people need to have their money raised by a specific date. For instance, people going on a mission trip need funding before they can go. Likewise, a family building a house might need funds by a certain date.

Use that deadline to your advantage. People may not realize how short or long of a time you may have to raise that money, so they might think they have plenty of time to give. You don’t have to panic and constantly remind people that you’re one day closer to not reaching your fundraising goal, however, there are ways to encourage people to give before it’s too late. One way to do this is through a countdown.

People love a good countdown. Don’t believe me? Everyone around the world goes crazy on New Year’s Eve. You don’t have to do an actual ticking countdown to promote your campaign, but suppose you’re going on that mission trip mentioned earlier. A post saying, “Only 30 More Days Until I Leave for Ghana! There’s still time to help me reach my goal! Just click on this link to support my mission trip,” sounds a whole lot better than, “I only have 30 more days until I leave for Ghana and I haven’t even raised half of the money I need. Please help.”

Have fun with every part of your campaign, even when things don’t always look promising. You might be surprised by somebody’s donation! Some people just need a little time and some reminding before they’re able to give, and that’s okay.

8. Hashtag

This isn’t as much a post idea as it is something to just go along with your posts. Brainstorm a hashtag that really captures the heart of your campaign, and then use it in your campaign posts. Come up with something creative, simple, not too long, and make it memorable.

Encourage your audience to use the hashtag when sharing your posts or use it to celebrate on social media when they donate to your campaign. Hashtags stick in people’s memory if used often enough. It’s also easily shareable and spreadable to people who have never heard of your campaign before. Another bonus is that it helps you track how your campaign spreads across social media.

9. Rewards

You’re not required to give your backers any rewards. However, it would be wise to do so. After all, they invested in you; the least you can do is return the favor.

One way you can reward people for their support is by doing a giveaway on social media! You can make a post saying that when someone donates to your GiveSendGo campaign, their name will be put into a drawing, and on a certain date, you’ll pick a donor name and send a gift or note to that person(s). Bonus: Record a live video of when you draw those names so you can thank them and even those whose names didn’t get drawn for supporting you. This will draw people to your social media page in anticipation of the drawing and give your campaign even more exposure.

Good ideas for rewards might be a t-shirt with your campaign name on it, a rubber bracelet with your campaign’s hashtag, or a sticker with an image that represents your campaign. A note or handwritten letter thanking them for their support would also be great to send out as a gift or even to all of your backers. If you can’t afford to give rewards like this or you don’t have the time, you can simply reward your backers by continuing to update them on social media and thanking them for their support. Another free way to reward your backers is by featuring their names (if they didn’t donate anonymously) on your social media pages. On GiveSendGo, you can access all of these names if you decide to thank them through social media or by a handwritten letter.

10. Campaign Updates

If people are invested in your campaign, it’s likely they want to see it flourish so you can reach your goal. Providing updates from time to time is a form of engagement with your backers and audience. One way to do this is by posting how much you’ve raised. You could post an update celebrating that you’ve reached the halfway goal or raised 75% of the money you need. Updates like these make people want to give more so you can reach your goal’s end!

Your updates should also keep people informed about the status of your situation. For instance, if you’re raising money to cover medical bills for a loved one, you should periodically release updates telling people how they’re doing. People give because they care, so one way you can give back to them is by sharing the details of your campaign and story as it’s unfolding.

Shine Brightly!

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