Tips for Creating a Successful Campaign

Launched your GiveSendGo campaign but hitting a wall? Let’s make it as strong as possible. Whether you're fundraising for a personal cause, ministry, or project, these tips will help you build trust, inspire generosity, and keep momentum going.

From setting a clear goal to crafting a compelling story and using engaging media, every detail of your campaign page plays a part in its success. Here are some tips to help you strengthen your message and connect more effectively with potential givers.

Set a Realistic Fundraising Goal

Set a fundraising goal that feels realistic for your timeline, audience, and needs. A clear, attainable target can motivate donors to give by knowing their support will help you reach something meaningful and achievable.

Create the Perfect Custom URL

Pick a URL that’s simple, clear, and easy to remember. A custom link makes it easier to share your campaign and helps supporters find it quickly.

Share Your Story

People don’t just give to causes—they give to people. The most important aspect of your campaign is the reason behind it. Take a moment to introduce yourself and explain what inspired your campaign.

As you do, share your heart and the story behind your cause and let your potential supporters see why you're fundraising. The more personal and honest you are, the more others will feel connected to you and your cause

Bring Your Campaign to Life With Powerful Images and Videos

Add a header photo or video to make your campaign feel truly personal, engaging, and dynamic. Choose images that reflect your story and catch the eye. If you're adding a video, keep it short, creative, and uniquely you—the best way to connect with potential supporters and Givers.

Keep Your Supporters Updated

Keep your supporters updated with regular updates about your campaign's progress and any milestones you achieve. Regularly engaging with your givers and followers can build a stronger connection and encourage ongoing support.

Show Appreciation

Always thank your givers. Whether it’s a quick reply to a comment, a shoutout in a campaign update, or a short thank-you video, showing appreciation strengthens your connection with supporters and inspires continued generosity.

Publicly or privately acknowledging your donors (if they’re comfortable with it) can encourage others to give—and if nothing else, it helps create a positive, uplifting atmosphere around your campaign.

To make that easier, you can set up a custom thank you email to automatically send a message when someone donates. You can also reply to donor comments directly on your campaign page to express your gratitude and build community with a personal touch.

Get the Word Out

Don’t just share your campaign once—share it often and across as many platforms as you can. Start with the basics: post on social media, send it in emails, and share in community groups to reach a wider audience.

Get creative, too! Use Facebook groups, church bulletins, or even local newsletters to spread the word. And don’t be afraid to ask close friends or family to share your campaign within their own networks—personal shares build trust and often lead to stronger support.

Create a Hashtag

Pick a short, memorable hashtag like #TeamForTina or #SupportSarah. Use it every time you post about your campaign on social media—it makes your updates easier to find and helps build a sense of community.

Following these tips won’t guarantee a specific outcome, but they can go a long way in helping you create a strong and effective campaign. You've got this! 

Still Need Help? 

We're here to support you every step of the way! Click the Contact Us button at the bottom right of the page to get in touch with our support team if you need.